Key Points:
- Binance, in partnership with the Brazilian Football Confederation (CBF), has introduced the Binance Free Pass for Brazil’s main football league.
- Holders of the Brasileirão Betano 2024 NFT (non-fungible token) from Binance can win a Free Pass granting them and a companion free access to any match of the season.
- This initiative allows winners to choose any match with home supporters in Brazil, offering flexibility without restrictions on clubs or stadiums.
- The NFT is available for free to all Binance users in Brazil who wish to redeem it, also providing benefits such as collectible football items and discounts on Binance and CBF Academy’s School of Management and Business Courses.
Inspiration from “Golden Ticket”:
- The concept of the “Golden Ticket” inspired the Binance Free Pass, aiming to provide a unique stadium experience.
- Winners will be notified in advance about available matches, allowing them to plan their Match Days Experiences ahead of other users.
Real-World Benefits and Engagement:
- Guilherme Nazar, Binance’s general manager in Brazil, highlights the strategic alignment of digital assets with sports, particularly football, in Brazil.
- This initiative not only engages sports fans who are Binance users but also creates new revenue streams for clubs, athletes, and institutions globally.
- A Deloitte study underscores that high-value NFTs offer tangible benefits, attracting Gen Z fans through exclusive products, experiences with athletes, and premium tickets.
Mechanics of Brasileirão Betano 2024 NFT:
- The NFT maintains a points system carried over from the previous season, allowing holders to accumulate points for rewards and benefits throughout the season.
- Designed through a competition involving Brazil’s crypto community and football fans, the NFT features a new design selected through social media voting.
How to Participate:
- To qualify for the Free Pass draw:
- Register on CBF Fanverse.
- Complete KYC (Know Your Customer) verification on the Binance platform.
- Redeem the free NFT for the season.
- Opt-in to the promotion via Binance’s dedicated landing page.
About NFTs:
- NFTs are unique digital assets stored on a blockchain, representing items like art, music, virtual land, and in this case, access and benefits related to football matches.
- They are gaining popularity for offering novel ways to own and experience digital assets, with transactions reaching significant sums globally.
KYC Importance:
- Know Your Customer (KYC) verification is mandatory to ensure identity verification, enhance security, and prevent illicit financial activities.
- Brazilians can complete KYC using basic government-issued documents and proof of address, ensuring compliance and user security.
This initiative by Binance and CBF not only merges digital assets with sports but also enhances fan engagement and benefits within Brazil’s vibrant football community.
