The Trump Effect: How Memecoins Are Dominating Crypto Apps on the US App Store

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In a wild twist of events, crypto apps have surged to the top of the US App Store’s finance category, thanks to none other than former President Donald Trump and his memecoin mania. Apps like Moonshot, Coinbase, and Crypto.com are seeing massive boosts, proving once again that in the world of cryptocurrency, anything can happen—and fast.

Trump’s Memecoin Launch Sparks an App Store Takeover

If you’ve been paying attention to the digital asset space recently, you’ve probably noticed a dramatic shift in the App Store rankings. On January 22, 2025, crypto apps completely dominated the finance category, with platforms like Crypto.com, Moonshot, and Coinbase claiming the top spots. And that’s just the beginning. Other big names like Coinbase Wallet, Robinhood, Binance.US, Kraken, and DEX Screener are all riding high in the top 30 as well. But what’s behind this crypto app boom?

Top free apps in the finance category of the US App Store. Source: App Figures

Enter the TRUMP memecoin, a surprise move by Donald Trump that’s caused waves in both the crypto and political worlds. Released on January 18, the memecoin quickly shot up in value, reaching a market cap of over $9 billion, before peaking at around $14.5 billion. While it’s since cooled off to a still impressive $8.3 billion, the impact of its launch on the App Store rankings is undeniable.

The Memecoin Rush: Why the Hype?

The TRUMP memecoin wasn’t the only coin causing a stir. In fact, just hours after the token hit the market, First Lady Melania Trump dropped her own memecoin, adding fuel to the fire. In a flash, Melania’s coin surged to a $6 billion valuation in just two hours, proving that the Trump brand still commands major attention.

Ranking data for Moonshot in the App Store’s finance category. Source: App Figures

For Moonshot, an app that lets users buy memecoins with Apple Pay, this was a game-changer. On January 1, Moonshot was languishing in the 309th spot on the finance charts. But within 24 hours of the TRUMP memecoin’s launch, Moonshot rocketed to the number-one spot. Talk about an instant success story.

Another app benefiting from the Trump effect was DEX Screener, a tool that tracks token price movements. This app jumped from a humble 102nd place to a solid 21st by January 20, proving that crypto enthusiasts are hungry for tools to track the latest meme-driven market crazes.

More Than Just a Coin: The TRUMP Coin’s Cultural Impact

So, why has the TRUMP memecoin caught the attention of so many people? Animoca Brands co-founder Yat Siu has an interesting take on the coin’s rapid rise. According to Siu, the memecoin’s explosive growth can be chalked up to both its novelty factor and the enthusiasm from Trump supporters looking to cash in on his brand. But beyond the short-term hype, Siu believes the TRUMP coin could serve as a gauge for public sentiment toward Trump’s presidency and the political landscape in general.

“Think of it as a new kind of thermometer for how people feel about the Trump administration,” Siu explained. “The TRUMP coin could evolve into a tool that measures political mood and engagement.”

But there’s a deeper layer to the TRUMP coin. Siu also suggests that it could become a vehicle for philanthropy, turning a meme into a meaningful movement. “Imagine if this memecoin became a way for people to engage in charitable activities, setting a new standard for political and digital engagement in the 21st century,” he said. It’s a bold vision, but in the fast-paced world of crypto, anything’s possible.

The Future of Memecoins and Crypto Apps

As the TRUMP memecoin continues to evolve, one thing is clear: it’s reshaping the landscape for crypto apps. Whether you’re a Trump supporter, a crypto enthusiast, or just someone curious about the latest trends, there’s no denying the massive influence these memecoins are having on both the crypto market and the App Store rankings.

With apps like Moonshot and DEX Screener gaining traction, it’s obvious that the memecoin trend is far from over. As we move further into 2025, expect more volatility, more apps, and more crypto crazes to hit the digital stage—after all, the world of cryptocurrency is never boring.

So, whether you’re in it for the memes or the money, it’s safe to say that Trump’s memecoin could be just the beginning of a new era of crypto app dominance. Hold on tight—it’s going to be a wild ride.

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